Raptors Roaring and Rebranding; Showing the North a Canadian Game

Toronto Raptors; returning from near extinction to conquer a Canadian game
Rahman Mohamed

Raptors Logo

Official Raptors Logo; Retrieved 19 April 2014

Not only that, there’s a new campaign.  CTV reported that the Raptors, the only NBA team north of the 49th parallel are advertising themselves as “We The North” in a new identity campaign to rally all of the Great White North behind them.  But why?

Basketball is a Canadian game.

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